Does my website rank on Google?
In today’s digital world, every business needs a website. Equally, every website needs to be ranking on Google search results, if it hopes to see any online traffic.
Setting up a website for your company is a simple process, whether you do it yourself or benefit from the experience of a professional website design company like Advance Online. Once you have it set up, the real work begins – getting your site to appear on the first page of Google results.
How do I know if my site is ranking on Google?The simplest way to find out if you’re ranking well is to open up a new window in your web browser. Set the window to private browsing (also known as incognito mode) and search for your site’s relevant keywords. If your website shows up on the first page of results – congratulations!
What is the difference between organic and advertised listings?There’s more than one way to reach the first page of Google search results. The first is the organic method. This is what you have just done. When someone enters your relevant keywords into Google and your details show up – that’s an organic listing. Google compares what its user is looking for to what your website provides (among other things). If there’s a strong match, it brings your site up as an example.
There are also advertised linkings. This tends to be placed at the top and bottom of each search page and are marked with a logo identifying them as paid promotions. Google uses a similar method to decide which company benefits from this advertising space so simply throwing money at it is no guarantee of an improved ranking.
Why is it so important to get on the first page of Google search results?There have been numerous studies on how people search for things online. Whether it’s goods and services, information, or entertainment, an overwhelming majority (between 71% and 92%) never scroll past the first page of Google results.
What this means for you as a business is quite simple – if you’re not on the first page of Google, you’re missing out on potential customers. It’s not the case that they are choosing another provider – they literally will not know that your website exists.
How do I get my website on the first page of search results?There are a number of things you can do to get your website ranking on the first page of Google results. Fortunately, here at Advance Online, we have put together an entire article detailing them for you. Click here to check it out.
How often should I check my Google ranking?Google ranking is a fluid process. Every time something changes on your site, or changes in Google’s algorithms, it could affect where you stand in their search results. External factors can even come into play, such as backlinks, online sharing, and so on. As such, it is worth checking your ranking fairly frequently. How often you do so depends on your industry, as well as your physical reach. If you’re the only silversmith in town, for instance, your rankings aren’t likely to fluctuate that much. If, on the other hand, you’re a solicitor working in a major city, you will want to check your ranking at least weekly, perhaps even more often. If you’re running a time-limited promotional campaign, daily checks on your ranking will result in a greater return on investment.
My website isn’t ranking any moreIf you suddenly find yourself falling off the first page of Google search results, you will want to know why. There are two likely reasons. The first is that your website is poorly produced, offers a bad user experience and – specifically – hosts plagiarised content. While Google often spots this stuff automatically, occasionally it runs manual checks. These can result in a warning from Google and see an instant demotion down its ranks.
The other possibility is that Google has had a major algorithm change. Small changes occur all the time and don’t have too much of an impact. Every now and then, the company decides to introduce a more drastic modification, something that really shakes up the whole internet. These changes are introduced to improve quality across the board, often to negate automated website creators and spammers.
So how to you start ranking again? Well, in the first instance, you need to overhaul your site. Any official Google warning from a manual check will detail the guidelines you have failed to adhere to. If you’re not in a position to create fresh, effective content from scratch, you should look to a reputable website design or SEO agency to handle the difficult work for you.
As for an algorithm change – if you’re managing your site yourself, you will need to familiarise yourself with the new rules and go through your site page-by-page updating your content. If you’re with a reliable SEO company like Advance Online, then we will already be aware of the recent changes and will work with you to adapt and improve your site.