5 Marketing Tips Your Business Needs For 2021
2020 has been a challenging year for everyone, including those in marketing. No one could’ve foreseen the events of the past 12 months, and the next 12 will no doubt be just as unpredictable. That’s why it’s never been important to prepare yourself with the knowledge to succeed, no matter what the future brings.
To help get you started, we’ve compiled our top marketing tips your business needs in 2021…
Set your goals
How can you expect to stay on track if you don’t know the destination?
Before you start any marketing campaign, it’s vital you set objectives and KPIs to measure success against. Whether it’s driving sales, increasing engagement, or boosting brand awareness, having a clearly defined goal will help keep your activity aligned. Although this might take some initial planning, it’ll save you plenty of time in the long run, and you’re bound to see better results.
The best goals are specific, precise, feasible, and measurable.
In such unpredictable times, nothing is more useful than data. Knowing who your audience is and what they want will allow you to communicate with them much more effectively than going in blind. Most major digital platforms, such as Google and Facebook offer free analytics on who’s consuming your content, if they’re engaging with it, and whether they go on to become customers. This quantitative data not only helps you to set achievable targets, but also measure your ROI.
And don’t forget, whether you’re a seasoned marketer or just beginning your journey, never underestimate the value of what your audience can teach you. There’s plenty of ways to gather useful data from your prospective audience. Setting up polls and customer surveys are both great ways to gauge sentiment for future campaigns and messaging; there’s no opinion more valuable than that of your target audience!
Be consistent with your social media posting
In the fast moving world of social media marketing, consistent posting is essential. By sticking to a robust content calendar, you can ensure you’re not only in people’s feeds, but that they’ll stay engaged with the stories and messages you’re conveying.
If possible, we recommend planning and scheduling key campaign messaging a month in advance. This will free up resources to post timely, reactive content throughout the month, as well as interact with your audience in the comments.
Pay attention to your website!
When was the last time you updated your website? Do you know if it’s conforming to Google best practice? If this last year has taught us anything, it’s that the businesses who have grown have been the ones who have made the transition to digital, and who are accurately representing themselves online. If you offer new services, make sure you’re updating your website so your customers can find you, and the same goes for imagery, often overlooked but people trust images!
Search engine optimisation (SEO) can be one of the most powerful ways to grow your business, and best of all it can be very cheap to implement effectively.
Put simply, the best way to succeed at SEO is to write keyword-centric content that answers the needs of your audience. The best way to find out these needs is to use a keyword researcher, or leverage data, as we mentioned above.
It’s also really important that your content is easily shareable. Having other websites link to your page demonstrates to Google that others are finding it useful, and will result in a boost in search engine result pages (SERPs). Setting up a strong community of niche business can be an effective way of supporting each other’s SEO through link sharing.
Make sure to check your Google Analytics account regularly to find out how your pages are performing, and which are driving the most traffic. This will not only demonstrate the best practices in action, but also highlight areas for improvement.
Get in touch
If you’re not sure where to start with SEO or with your website, we’re here to make it easier, as not only can build your website from scratch, we also keep on top of your SEO every month to ensure you reach the first page of Google, and keep you there for as long as you work with us.
Advance Online has a dedicated team of web design professionals, ready and waiting to create the perfect online home for your company.