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8,000+ New Leads in 12 Months – Here’s How We Did It
For a Leading UK Skip Hire Company
An established, family-run business within the waste disposal industry, our client was a trusted name within their area, though they were struggling to stand out.
Client Requirements
Having been with directories Yell and Thompson Local for several years, our client’s customer calls had slowly dropped off while their website was only visible when searched directly.
The brief required us to:
Clients' Testimonial
Our company have worked with Advance now for nearly 3 years, we would definitely recommend them for advertising.
After being in business for nearly 40years they are by far the best we have ever worked with, their customer service is second to none, they are constantly in touch and nothing is ever too much trouble.
The proof is in the pudding as our sales have increased significantly over the years and we are able to reach a much wider scale all with the help of Beth, Lorraine and the team.
Strategy/ Our Approach
To deliver meaningful results and maximise lead generation, we focused on a four-stage strategy tailored to our client’s goals:
We designed and launched a new website with a strong user experience and a key feature – “Book Your Skip Online”. This streamlined booking system removed friction from the customer journey and making it easier than ever for users to convert. It’s been a significant driver of lead growth since launch.
We built a strong SEO foundation by targeting high-intent keywords relevant to skip hire services. Technical improvements, local optimisation, and on-page SEO enabled the website to start ranking for searches that matter – helping drive consistent, high-quality organic traffic.
To support the site while organic rankings grew, we launched targeted Google Ads campaigns focused on service areas and high-converting search terms. This approach ensured a steady flow of traffic and leads from day one, providing an immediate return on investment.
We created informative blog articles answering common customer questions and target niche long-tail keywords. These content pieces helped support our SEO strategy, establish topical authority, and attract visitors at various stages of the buying journey.
Post-Launch Website Results
Since launching the new website and implementing our digital strategy, the client has seen a significant uplift in both traffic and conversions:
Going from 60 to 1000 Calls per Month
Huge Increase in Keywords Rankings
Keywords on the 1st Page of Google
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