GOOGLE ADS

We create Google Ads CAMPAIGNS that deliver targeted traffic to your website

Your Local Google Ads and PAID SEARCH Experts

We create measurable Google Ads campaigns that deliver targeted traffic to your website …

Google Ads is one of the most effective ways to get your business in front of your target market, and paid search can deliver incredible results especially when combined with our SEO strategy. Our team, will work with you to define your goals from your combined SEO and Google Ads campaign, from lead generation, to appearing ahead of your competition, to increasing your brand awareness or promoting new products or services. 

With our knowledge of the digital marketing industry, our SEO & Google Ads Team are well-placed to get your company on the 1st page of Google and keep you there. 

What is Google ads / paid search advertising?

Google Ads advertising, sometimes known as paid search, is a method by which you push your company’s website to the very top of the search engine results. You will doubtless have seen them from doing your own online searches, as they usually appear with an AD symbol next to them, denoting that they are a paid advertisement.

Your advert appears when people search for certain keywords (“car mechanic in Brighton”, for instance), along with other companies utilising the same keywords in their advertising.

If a prospective customer clicks on your advertised link, then you pay a certain amount to the hosting company (Google, Bing, Yahoo! etc.) and if they do not click on your ad link, then you do not pay anything. So as you will see, you only incur a charge if someone goes directly to your site via the link.

- More about Google Ads

Google Ads is the paid search advertising service operated by internet giant Google. Since two-thirds of all online searches are conducted through Google, and 80% of users go no further than the 1st page of Google results, you will see the significance of this particular pay-per-click service paid search.

Google Ads is without a doubt the number one player in the Paid Search marketplace, though we also manage client campaigns across Bing and Yahoo! and when managed in conjunction with Google Ads can deliver fantastic results especially when combined with our SEO plans which are optimised across all of the major search engines.

- How does it work?

We will research the keywords that are most likely to be used by customers looking for your services in your area, and produce an advert that will appear at the top of the 1st page of Google should those particular keywords be searched.

The more specific the keywords, the better, as it improves the chance of the advert being clicked on. More importantly, Google gives each advert a quality score, based on how helpful it is to potential searchers. For example directing people to the specific page relating to the service you are promoting is far better than directing them to the home page which may promote all your various services.

Get in touch

To discuss your Google Ads needs, please get in touch with us.

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