How to get more roofing work during the off-season.

Malcolm Porter

Roofing work has its ups and downs (excuse the pun!), especially with the seasons. As winter arrives and the days of ladder-climbing get far and few between, finding ways to fill the gap can make all the difference.

However, while the off-season may mean less day-to-day work, there’s still plenty for a roofing business to do.

So, if you want to learn how to get more roofing leads during slow periods, read on.

Why roofing has slow periods

As a roofing business, you already know work depends heavily on the weather, and the harsh winds and rain of the winter months make it impractical, if not incredibly risky. The festive period can also impact roofing businesses, as many customers delay non-urgent work to spend money elsewhere.

7 ways to get more roofing leads in the slow season

Looking for how to get more roofing work during the off-season? Here are our seven ways to help get leads coming in all year round.

1. Offer (free) roof inspections during quiet months

A free roof inspection is a great way to capture the interest of potential customers, even those without an issue. Provide this service during quieter months so it doesn’t eat into your schedule during busier periods.

2. Promote roof repairs and preventative measures

They say prevention is better than cure, and it’s certainly true when it comes to issues with your roof. Catching potential problems early or stopping them before they arise can make a real difference.

Use your social channels or blog to promote tips and advice; this will also help position you as an expert, something many look for when hiring a roofer.

3. Lean on referrals and local partnerships

Previous customer recommendations or referrals can be a powerful tool for finding more work, as trust is already established before you’ve even stepped on your ladder. Reach out to those who previously enquired about your services, and speak with other trade professionals, such as scaffolders, to remind them who they can refer whenever a client asks.

4. Use the time to follow up with past leads

Had potential clients reach out but never got the actual work? Check in to see whether your services might still be of use. Maybe they never went beyond getting an estimate, or they chose another roofer who did a poor job and now need someone else to fix it.

5. Run targeted roofing ads

Google ads can help you get in front of potential customers quickly. If you need leads urgently or want to capitalise on demand after recent storms, targeted ads can be a reliable option.

6. Stay in front of past customers with remarketing

Re-engaging past customers, whether through regular emails, social posts or tailored ads, can be a good way of securing repeat work. Spending the off-season reminding past customers who you are, whether popping up online or in their inbox, can improve your chances of work should your services be needed in the future.

7. Sharpen your local SEO

Spending the slower season sharpening up your website’s local SEO can make a real difference to who finds your services online. Focus on more specific location pages on your website; for example, if you’re a roofer covering Hampshire, add pages dedicated to ‘roofing in Andover’ or ‘gutter repairs in Southampton’.

You’re unlikely to be on the first page when someone searches ‘roofers’, but ‘roofers in Eastleigh’? That’s more than achievable with the right local SEO.

If the leads still aren’t flowing, use the time effectively

Great, so you’ve followed our advice on how to get more roofing leads during slow periods, but the leads still aren’t quite flowing in just yet.

Not to worry. While you wait for the momentum to grow, there’s still plenty you can do. Plan your marketing for the coming months, organise your inventory or reply to customer reviews online. There’s always a job that needs doing, and on days when climbing a ladder isn’t quite possible, they’re the perfect time to cross them off your to-do list.

How to get more roofing work during slow periods: Final thoughts

The slower seasons can be a frustrating time, with less work obviously meaning less money coming in.

However, seeing this time as an opportunity rather than a hindrance can make all the difference for the future. Chasing up past leads, improving local SEO or simply offering free inspections are all productive uses of time that can pay off in the long term.

Here at Advance Online, we’ve worked with more than our fair share of roofers, providing the digital marketing services they need to keep work coming in all year round.

Want to know more? Book a meeting with our team and we’ll show you how you can reach more customers.

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