Can I Do SEO Myself?.
- 2 February 2024
- SEO
- 8 minute read time
SEO, or search engine optimisation, is the process of improving a website’s visibility in search engine results through a variety of different actions. However, many of these actions can be performed by someone without a specialist background in SEO; all it takes is patience and an understanding of the actions required.
So, whether you need a better understanding of SEO for local businesses on a budget or want to start building an idea of what the process might entail, basic knowledge can go a long way.
If you want to learn how to do SEO by yourself, read on.
How to Do SEO by Yourself
Interested in implementing SEO yourself? Alongside having plenty of time and patience, it is possible to learn the basics of SEO on your own. To start, here are the key steps you need to take.
Set Up Google Analytics and Search Console
Creating accounts with essential tools, like Google Analytics and Google Search Console, and configuring them for your website is vital for tracking data and performance, such as traffic and engagement.
The cost of applying fixes can be significant – from your own lost time and revenue to having to pay someone to sort it for you. If SEO is so damaged a ranking is unrecoverable, an entirely new website may be the only remedy.
Undertake a Regular Site Audit
Performing site audits using tools, such as Screaming Frog, Ahrefs and our own SEO audit tool, show how your website functions and where it requires further attention.
Use keyword tools, such as Google Keyword Planner, Ahrefs or Ubersuggest, to find the right keywords for your business. For more information, check out our guide to keyword selection.
Perform Keyword Research
Keyword research tools, such as SEMrush, Ahrefs or Ubersuggest, allow you to identify relevant primary, secondary and long-tail keywords for your website.
Conduct On-site Optimisation
Covering all aspects of SEO on a website, on-site optimisation involves implementing a range of improvements, including adding keywords to copy and metadata, developing comprehensive content and using title tags.
Start Backlink Building
Having links from other digital sources back to your website is typically a good signal of its quality to Google. Backlink building can be a challenge; however, through creating shareable content, embracing social media and performing email outreach will help improve your chances of gaining links.
Check Google Business Updates
Creating and regularly checking your Google Business Profile can massively improve your local SEO, as it allows you to update business information, such as opening hours, and respond to online reviews.
An accurate, up-to-date Google Business Profile will rank higher in the local maps pack search results.
Will Doing SEO by Myself Work?
Possessing a basic understanding of SEO can be incredibly helpful. However, when it comes to putting this knowledge into practice, success can depend on several factors.
First, implementing an SEO strategy can be time-consuming, which as an ongoing process, will require regular attention to ensure it becomes and remains successful.
It is also vital that all relevant steps are taken, as missing out on particular processes can negatively impact your website’s SEO performance, making all your hard work a waste of time and effort.
If you still feel lost and want to supercharge your SEO with the help of the experts, working with an agency also provides advantages over tackling the process yourself. For the best results when implementing SEO, working with the professionals is often the best way.
How Can I Do SEO on My Own? Final Thoughts
SEO can be undertaken by anyone with the time and a basic technical understanding. However, finding this time and developing the expertise isn’t always possible for businesses busy with customers and jobs.
As such, working with an agency on SEO can help you to avoid the constant trial and error of attempting to undertake the work yourself. That way, you can focus on your core business while the experts run your SEO for you.
Here at Advance Online, we are a full service digital marketing agency based in Surrey working with businesses to support them in growing their online presence. Our services cover everything related to SEO, as well as PPC, web design, social media and much more, supported by our unique tracking technology to provide complete visibility over performance.
Interested in finding out more? Then don’t hesitate to get in touch.
We Can Help You With Your SEO
Want to discover how we can help your business? Then book a free, no-strings-attached consultation with one of our team. We would love to hear from you!
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