The Importance of High-Quality Content in Light of Google’s Core Update in August 2023

Rolled out on the 23rd of August, the impact of the recent Google algorithm update is now visible for all to see, with many previously high-ranking pages falling away in search engine results pages (SERPs). 

A focus on content, with a shift from keyword-centric to a higher-quality, user-focused approach, is the key reason for this, with many websites no longer complying with the new standards set out by Google

In the recent update, Google highlights the importance of “focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”

As a result, this recent update has changed how Google identifies websites with high-quality content, creating an even more competitive digital landscape.

So, to ensure your business continues to have any chance of standing out, no matter how big or small it is, content needs to always be of the highest quality – but what exactly does Google consider high-quality content?

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What does Google mean by 'high-quality' content?

Essentially, Google now has a preference for well-written, informative and user-focused content. As a business, this means looking to prioritise user needs and expectations. So, rather than aiming to put out large amounts of content that doesn’t even meet expectations, it is much better to focus on effective content that stands out. 

So, for example, this more-efficient content approach could include replacing several short blog posts based around a handful of keywords with an in-depth article that covers a topic relevant to your audience. While this more in-depth approach may take longer, it is much more likely to achieve the desired results, ensuring an overall more effective undertaking.

The Google core update of August 2023 has caused many previously successful web pages to drop down the rankings without a specific reason why or how to resolve it. However, focusing on more user-friendly content, alongside keeping an eye on the relevant analytics, can help repair the damage caused by the recent update.

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