How we doubled website traffic and inbound calls for a roofing company in the Midlands.

See how we doubled website traffic and inbound leads for a Roofing Company in a competitive Midlands area through growing search visibility by 500%.

Doubled website traffic and inbound calls
additional keywords on the first page of Google
0
additional visitors to their website
0
additional calls to their business
0

What our client said

We’ve had calls coming in for substantial jobs we’ve never covered before.

Advance Online is by far the best company we’ve used. If we don’t understand something, they’re really quick to help and explain it in a way that is easy for people who don’t know marketing. Rapid response; it’s always a quick turnaround. Just use them. They’re great.

Our client's issue

Having previously worked with a large business directory that offered little in the way of SEO, our client wanted to hit the ground running with a new website that would rank highly on Google and generate leads for big commercial projects.

that their marketing is getting the expert treatment

that showcases their domestic and commercial capabilities

Lorraine
Director & Head of Client Success
Beth
Senior Digital Account Manager
Cherryl
Senior Web Developer
Donna
SEO Copywriter

that gets them ranking for their main areas and services

by generating enquiries for substantial commercial projects

Maria
Senior SEO Specialist
Nick
SEO Executive
Maria
Senior SEO Specialist

Here’s how we approached the project

To ensure our client’s success, we implemented a 4-stage marketing strategy

Build solid SEO foundations

by creating a slick website optimised for their main service keywords in their main areas and generating local backlinks.

Target commercial enquiries

by developing pages that capture commercial customers through search.

Strengthen local seo with local siloes

with multiple pages targeting different services in each area.

Build trust and authority through content

by creating a suite of blog posts addressing common questions, which also boosts broader SEO.

The Results

A 95% annualised increase in calls, totalling over 603 per year
An average improvement of 35 places on Google for their target keywords, with 6x more keywords appearing on the first pages
An 87% increase in traffic, totalling over 3,000 annual website visits

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Success Stories

Car Garage Company – Hampshire

See how this BMW specialist and auto locksmith went from 50 to over 300 calls in a fast-paced marketing environment.

Hair Dressers – London

See how we increased the number of #1 positions in Google by 57%, going from 21 to 33, for a hairdresser in London.

Accountancy Company – Hertfordshire

See how annual website traffic for an established Hertfordshire accountancy firm increased from 5,600 to 12,600.
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