What to Put on a Roofer’s Website.
- 30 September 2026
- SEO
- 6 minute read time
As a roofing business, you know you need a website, but what do you include when building one?
Well, you want your website to be clear, informative and to get visitors to book your services; however, what does that actually involve?
Below, we’ll run through what to include on a roofing website to help convert visitors into paying clients.
Six things to include on a roofing website
1. An explanation of your services
Pretty self-explanatory, but if you don’t tell potential customers what services you offer, how will they know whether your business is right for them?
Specifics can help too. Saying you do ‘guttering repairs and replacements’, rather than just ‘guttering’, ensures you’re less likely to have to turn away potential customers as you don’t offer the actual service they’re looking for.
2. Photos of real work projects
Showcasing your work through high-quality photos is a powerful tool, and you’ll be doing yourself a disservice not including any of your own images.
Take, for example, a before-and-after photo. This highlights the authentic quality of your work and the transformation it can achieve.
3. Customer testimonials
Independent reviews are often used by potential customers to measure trust – the more five-star reviews, the more likely your services are to exceed expectations.
So, when it comes to positive testimonials, encourage happy customers to leave a review; it could make all the difference to your business.
4. Your professional roofing credentials
Accreditations, qualifications, insurance, years of experience…
Recognisable credentials show customers you know exactly what you’re doing. Make sure any certifications or notable experiences are prominently featured to provide reassurance early on.
5. A call-to-action or ‘Get Quote’ button
Great, someone has been on your website; they’ve liked what they’ve seen and now want to book your services. However, without a clear action to take that next step, many will quickly give up and move on to the next roofer offering the services they need.
6. Your full and up-to-date contact information
Providing detailed, accurate contact information ensures that if someone needs to reach you, they can do so quickly and with minimum effort.
Out-of-date or vague information only makes it trickier for customers to contact you and looks very unprofessional.
What to put on a roofer’s website: Final thoughts
When it comes to what to put on a roofer’s website, following a few simple rules will help ensure you aren’t the last in line for roofing services with potential customers. And while these rules may seem obvious, you wouldn’t imagine the number of websites we come across that ignore these vital steps.
Need a bespoke quote for your business?
Here at Advance Online, we are proud to run the digital marketing of over 500 satisfied businesses. We know what to do to get the leads flowing to your business on a reasonable budget.
If you want to receive a bespoke, no-obligation quote, book a meeting with one of our team on the link below. We would love to hear from you.
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