Until now, Google has offered single-page websites powered by the information in a company’s Google Business Profile. From March 2024, Google will take these websites offline.
Why tradespeople need a website on the 1st Page of Google
Are you a tradesperson wanting to grow your business online and looking to be noticed in your local area by potential customers? Here’s how your business can thrive with a great website.
How do customers search online?
Google works by prioritising the services that are local to the person searching. The businesses presented in the results have to be of great quality and regarded as an authority by Google.
You know that when you’re looking to find a specific service or company you’ll usually go to Google and search for what you need. Searching for products and services nearly always begins on the internet so if you’re not visible you’re likely to be overlooked.
Think about what you would type in the search bar if you were looking for a local tradesman, like a builder. You might search for “builder” or “Builder in Kent”?. This alone would generate thousands of results to the person searching, which means your business needs the best chances of being found online, and a great website is the perfect place to start.
Your website is your online calling card
Your website is the first thing potential customers see. It needs to be an extension of your brand, and your website needs to be effective in turning your potential customer into a paying customer.
A website also allows your business to be found 365 days a year, 24/7. Your website will be your main marketing asset and turn into your number one salesperson, potentially even working for you while you’re asleep. This means that even if your customer is searching for you at 10pm, they may still consider you for their needs and call you the next day. This takes the pressure off you from your business, ensures no leads are lost, and opens your business up to people who wouldn’t have known you existed before.
Search Engine Optimisation
So, you’ve created your website. But how do you ensure your website is being found and coming up in your potential customer searches?
Once you have created your website, it’s vital to consider how people will find it. There are hundreds of competitors in your industry and, on average, 20.5% of people click on the first listing on Google. This is why it’s crucial to get your business to the top of Google’s search engine results page.
How do you get your website on the first page of Google?
Put simply, you need search engine optimisation (SEO). But why is SEO important? Search engine optimisation is a great long term way to generate business online, especially for very competitive terms as a way to get your website to the top of Google, and while it can be a complicated process, involving various facets such as on-page SEO, off-page SEO, and technical SEO, this is where using experts like us can make it easier for you.
Combining precise location data and clear business information with live customer feedback, Google Maps has increasingly become a reliable source of information for consumers.
For a local business owner, Search Engine Optimisation (SEO) can be a daunting endeavour, but it’s also essential
A vital consideration for any business with a digital presence, SEO, otherwise known as search engine optimisation, is essential for several reasons, ranging from credibility to visibility.
Any local business owner who has carried out SEO tasks or paid someone else to do the work, has most likely been left wondering how long it will take for their website to rank on Google.
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