How we increased calls by 78% for a plumbing company in a competitive London marketplace.

See how we doubled website traffic and massively increased inbound calls for a plumbing company battling it out in a competitive London area.

A 97% increase in web traffic
more keywords on page 1 of Google
x 0
increase in website traffic
% 0
additional calls to their business
0

What our clients say

Our client's issue

In a fast-paced London marketing landscape, our client was struggling to stand out. Lacklustre rankings and sluggish web traffic meant a quiet phone and not enough enquiries. Their website was outdated, and their previous provider had neglected their backlink profile, which was pointing to all the wrong places. They needed a website refresh and a considered SEO strategy to attract more high-quality leads.
  • Provide reassurance

that their marketing is in safe hands

  • Build a new website

that showcases their brand and turns clicks into enquiries

Emily
Client Success Manager
Lisa
Senior Digital Account Manager
Stefan
Website Developer
Laurence
SEO Copywriter
  • Deliver top-notch SEO

to get them ranking for plumbing services in North-West London

  • Grow their business

by reinvesting revenue from new leads into their online presence

George
Senior SEO Specialist
Lisa
Senior Digital Account Manager
George
Senior SEO Specialist

Here’s how we approached the project

To ensure our client’s success, we implemented a strategy with four key points

Build a solid website as a basis

with a responsive design and high-quality copy targeting their main services in their main areas.

Implement solid on-site SEO

by optimising each page in line with best practices and building out their Google Business profile.

Revitalise and broaden their off-site SEO

by manually repointing stagnant links to their new URL and building new links on top.

Build trustworthiness

by helping seek new reviews and showcasing their good work on the website.

The Results

A 78% increase in calls, with nearly 500 calls projected in the next year
104 extra keywords on the first page of Google, including top spots for high-volume keywords ‘emergency plumber Harrow’, ‘emergency plumber Hillingdon’ and ‘emergency plumber North-West London’
A 97% increase in web traffic, totalling 2,000 hits p/a

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