Establishing a digital footprint is crucial for any local roofing company, and SEO serves a vital role in achieving this goal. However, attaining the coveted top positions on Google’s search engine results pages is often challenging.
When your pipes have burst and you’re in desperate need of an emergency plumber, you’re probably going to lay down your local search term as quickly as possible. One possible format is a ‘near me’ search.
SEO can seem like a minefield of potential pitfalls. Sometimes, you can do more harm than good. And with Google constantly updating its search algorithm, it can feel as if the goalposts are constantly moving.
Rolled out on the 23rd of August, the impact of the recent Google algorithm update is now visible for all to see, with many previously high-ranking pages falling away in search engine results pages (SERPs).
Google Analytics is one of the most powerful tools for analysing the traffic that makes its way to your website. Knowing this information allows you to adapt and change your marketing for the better, and in real-time.
