Author:
George Hadambu
When used correctly, business directories are a quick and reliable way to improve a local business’s off-page SEO. Directories also help build trust with users, who prefer to see a business appearing across the most reputable directories.
But with so many to choose from, how can you know which are the best?
Advance Online has managed the off-page SEO of hundreds of local UK businesses, and that includes handling their business directory entries.Â
In this article, we explain how business directories help SEO, how to tell if a business directory is worthwhile, and recommend the 20 best business directories for local businesses in the UK.
A key SEO ranking factor is a business’s presence across the internet. Every time a business appears in a directory, it increases this presence. Directory entries with consistent and accurate information also signal to search engines that this business is legitimate and actually exists.Â
Additionally, business directories often include a business’s web address. This web address is a ‘backlink’, which improves a website’s domain authority. The higher the domain authority, the better.
As tends to happen with most ‘quick-fix’ SEO tactics, business directories have been overused for SEO purposes. In the last decade, unmanaged business directories have appeared by the (dozen-dozen) dozen. Entries could be auto-generated and offered little in the way of user utility.
Search engines have gotten wise to such practices and have begun to label low-quality directories as ‘spam’. The SEO benefits and backlinks they offer are ignored, or worse, punished.
All of this provides uncertainty when submitting to online directories. Will this submission really help? Or will it make things worse?Â
So, how do you assess whether a business directory will be good for your SEO? We advise the following:
If the directory is of particular relevance to your business, either through industry or geography, it will be more likely to help your SEO.
Does the website have a ‘good’ domain authority (more than 50)? You can check this with a free ‘backlink checker’. One caveat: if the directory is particularly relevant to your business, a lower domain authority is acceptable. Something in the range of 20-40 would suffice.
The more a directory authenticates and screens its entries, the more legitimate search engines will find those entries. Look for email confirmations, profile authentication and even telephone or video calls.
Can’t click the buttons because an ad keeps jumping in the way? Slow loading times? Seems like it still lives in fear of the millennium bug? If the website looks like it hasn’t been cared for or is plastered with ads, you should perform extra research to see if it is legitimate before adding your business (for example, by consulting a curated list like ours!)
Entering your information into directories can be a long and tiresome process, so it’s easy to make mistakes.
Here are four tips to make the process of citation building simpler and more effective.Â
The list of suitable directories differs for each business, depending on the industry and the location. However, there are certain nationwide and global directories that all businesses can and should sign up for to improve their SEO and online presence.
We’ve listed twenty of the best below. Domain authorities (also known as ‘domain ratings’) are sourced from AHRefs and are correct at the time of writing.
 Another ‘directory’ that needs no introduction. Offers additional opportunities for recruitment and B2B interactions.
Another reliable global directory that offers local listings with a good domain authority (73).
Business directory citations are vital to a local business’s SEO.
By adding your information to the right directories, you can improve your website’s presence across the internet and secure extra backlinks, while avoiding the risk of search engine penalties. Appearing in reputable directories across the internet also builds trust with users. Â
Citations are just one piece of the SEO puzzle. If you would like more SEO tips for local businesses, then make sure to check out our digital marketing help and advice pages.
Advance Online is Surrey’s premier SEO expert with years of experience delivering off-page SEO strategies for local businesses. If you have any questions, please get in touch.
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