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Your Google Business Website is Being Shut Down: What Should You Do
Until now, Google has offered single-page websites powered by the information in a company’s Google Business Profile. From March 2024, Google will take these websites offline.
Is SEO Worth it for Local Businesses?
SEO is a vital tool for large companies and corporations competing for those much-coveted top positions in search engine results pages. However, for smaller businesses looking to compete, standing out amongst the crowd is often incredibly difficult and typically requires a more considered approach for success.
One such route is to focus on locality, an option that typically leads to better results due to its specificness. Focusing on local SEO also ensures that those trying to find your services online are doing so from a location you offer them.
So, still asking the question, is SEO worth it for local businesses? Below, we cover several standout benefits to prove why focusing on locality can often be the key to success.
What are the Benefits of SEO for Local Businesses?
SEO’s core benefits should make it an integral part of every company’s digital marketing strategy. So, when it comes to SEO for local businesses, what type of advantages can they enjoy with an effective campaign?
Increased Leads
For example, searches that include ‘near me‘ are almost always performed by those looking for a service in their local area. So, creating a connection with a location through local SEO ensures you appear as a more relevant option, and thus, a much more improved chance of capturing the searcher as a customer.
Boosts Credibility
Having well-implemented SEO, which considers locality, ensures you give your business website the best chance for competing for those positions towards the top of the results page for relevant area-focused searches.
Measurable Success
Never Stops (Always Online)
Relatively Low Cost Compared to Other Marketing Options
When measured against other local marketing methods, such as leafleting, the ROI is often much higher, as local SEO is more effective at reaching customers at the right time.
Does SEO Work for Local Businesses?
SEO allows for the targeting of specific locations, such as the local town or county. This means a business can reach customers in their catchment and service areas, which generates meaningful leads.
So, does SEO work for local businesses?
When implemented right, SEO can build a strong digital presence, which improves visibility and builds trust. While competing in a specific location where the level of competition is perhaps not as fierce can allow local businesses that fully implement SEO to thrive.
Is SEO Worth it for Small Businesses: Final Thoughts
Boasting a wealth of benefits and relatively affordable, SEO is certainly worth it for local businesses big or small looking to attract customers within their area.
Here at Advance Online, we are a full service digital marketing agency working with businesses to support them grow their online presence. Our services cover everything from SEO and PPC to web design and social media, supported by our unique tracking technology to provide complete visibility over performance.
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