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The Best SEO Keywords for Car Garages
The competition for the top spots on Google is particularly fierce for car garages. National chains, local rivals, global directories – it doesn’t matter who is occupying the top spots, they fill up quickly.
With this in mind, it’s important to get your SEO fundamentals right. That means selecting and targeting the best SEO keywords for your business.
Advance Online has worked with many car garages over the years and has implemented SEO strategies for a range of budgets and businesses. In this article, we share our expertise and explain how to select the best keywords for your car garage website.
How to Select the Best Keywords for Your Car Garage
The first step is to establish which services you offer. We typically ask our customers the following questions:
- What type of services do you offer? In broad terms, this might include: car repair, mobile car repair, MOT testing, car/van refitting, tuning/remapping/diagnostics
- Are there any specific repairs you specialise in? We typically see the following: tyres and tyre replacement, brakes, clutches, windscreens, engine replacement, suspensions, exhausts, gear boxes, timing belts, bodywork (spraying and dent removal)
- Do you work on a specific class or type of vehicle? Such as, luxury car, vans or caravans. classic cars, electric cars
- Are there any specific makes or models you work with?
- Do you offer any additional services, such as selling spare parts or car hire?
By answering these questions, you can begin to understand what is and isn’t relevant to your business. You can also start to order your offerings in terms of preference by determining which services you offer most frequently.
This process will help you to understand which services or products should be considered for targeting on your website.
What are the Best Keywords for Car Garages?
Below is a table displaying the search volumes and SEO difficulties of various car garage keywords (sourced from Ubersuggest, correct at the time of publication).
Note: The data is not modified for an area. Data specific to your target area should be researched using keyword research tools.
Car Garage Keyword Data
| Keyword | Search Volume | SEO Difficulty |
| Car garage | 33,100 | 42 |
| Windscreen repairs | 18,100 | 41 |
| MOT testing | 14,800 | 62 |
| Car remapping | 12,100 | 35 |
| BMW specialists | 6,600 | 27 |
| Tyre replacement | 4,400 | 42 |
| Bodywork repairs | 4,400 | 38 |
| Car tuning | 3,600 | 41 |
| Car diagnostics | 3,600 | 38 |
| Volkswagen specialists | 2,400 | 22 |
| Audi specialists | 2,400 | 21 |
| Exhaust replacement | 1,000 | 45 |
| Ford specialists | 880 | 19 |
| BMW repairs | 880 | 43 |
| Van repairs | 720 | 32 |
| Volkswagen repairs | 590 | 45 |
| Ford repairs | 590 | 48 |
| Audi repairs | 590 | 44 |
| Electric car repairs | 480 | 40 |
| Brake repairs | 390 | 41 |
| Classic car repairs | 320 | 20 |
| Gearbox replacement | 260 | 28 |
| Suspension repairs | 110 | 38 |
| Car repairs | 50 | 51 |
| Luxury car repairs | 10 | 15 |
For more information on how to use this data to decide your keywords, refer to our blog post, How to Select the Best Keywords for a Local Business.
How Many Keywords Should You Target for a Car Garage?
The more keywords you target, the more time and money it costs. It may be difficult to spare the budget to target everything right from the get-go.
In our experience, a moderately sized local car garage should target around five main service keywords (with associated variant keywords). That could rise to 10 main keywords or be as small as one or two, depending on your budget and the offerings of your garage.
With this in mind, we recommend the following service keyword mixes:
- Lowest Budgets: A small general website (one to three service keywords): car garage, car repairs/MOT testing
- Lower Budgets: A small specialised website (one to three service keywords): car garage, 2 x specialities (e.g. remapping and retuning)
- Medium Budgets: A moderately sized website (five service keywords): car garage, car repairs, MOT testing, 2 x specialist repairs or services (for repairs, we recommend brakes, tyre replacements or clutches)
- Higher Budgets: A large website (10 service keywords): car garage, car repairs, MOT testing, 5-6 x specialist repairs or services, 1-2 x specialist car makes (if appropriate)
Best Car Garage Keywords: Final Thoughts
Keyword selection is a bespoke exercise. Every car garage offers a different range of services and specialities. By combining the specifics of your business with keyword data, you can select the right keywords for your car garage and take an important first step on your journey to the top of Google.
Advance Online is a digital marketing agency based in Surrey with years of experience implementing SEO strategies for local car garages. If you have any further questions, or would like to comment on our article, please don’t hesitate to get in touch.
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