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The Best Keywords for Roofing Companies
Establishing a digital footprint is crucial for any local roofing company, and SEO serves a vital role in achieving this goal. However, attaining the coveted top positions on Google’s search engine results pages is often challenging. So, before you start any activities like blog writing or backlink building, it’s essential to start with the foundations of your SEO strategy – keywords.
At Advance Online, we have a track record of supporting roofers in reaching their goals. Our team designs customised SEO strategies aligned with our customers’ objectives, utilising our proven knowledge of what achieves results.
In this article, we guide you through the process of selecting the right keywords to enhance your SEO efforts and overall digital presence.
How do You Choose Keywords for Roofing Companies
When it comes to keywords, creating a list of all relevant words to your services is typically the first step you should take.
At Advance Online, we always ask our customers a range of questions to establish a list of potential keywords. Our questions include:
- Consider what services you offer. The most common services roofers provide, include: roofing, roof repair, roof surveys, tiling, leadwork, fascias, soffits and guttering, chimney repairs, flat roofing, rubber roofing, waterproofing, drone roof surveys, solar panelling
- Take into account your customers’ search intent – what are the most common enquiries from those contacting your business? And what enquiries would you like that you don’t currently get enough of?
- Use keyword research tools, such as Google Keyword Planner, Moz or Ahrefs, to better understand keyword volume and difficulty
- Look at how broad the location you cover is. If you are in a small area, you likely have less competition and can tackle broader, more competitive keywords
The Best Keywords for Roofers
When it comes to choosing relevant keywords for roofers, there are an extensive number to pick from. To help, we have listed the ten best keywords for roofers with their search volumes and SEO difficulties (acquired via Ubersuggest and correct at time of publication).
Using the highlighted data below, alongside the services or products your business offers, can help create a clearer picture of the keywords best suited to your requirements.
However, it’s important to note the data represented is not location specific (i.e. the keywords do not have location modifiers). Keyword research tools can provide a clearer insight into search volumes and SEO difficulties in relation to targeting specific areas.
Roofing Company Keyword Data
| Keyword | Search Volume | SEO Difficulty |
| roofer | 18,100 | 54 |
| rubber roofing | 14,800 | 29 |
| roof repairs | 9,900 | 36 |
| flat roofing | 6,600 | 33 |
| tiling | 5,400 | 45 |
| green roofs | 4,400 | 50 |
| roofing company | 3,600 | 21 |
| waterproofing | 1,900 | 35 |
| chimney repairs | 1,300 | 35 |
| fascias soffits and guttering | 1,300 | 38 |
| roof surveys | 1,000 | 25 |
| heritage roofing | 720 | 15 |
| leadwork | 720 | 30 |
| roofing specialist | 480 | 33 |
| commercial roofing | 390 | 22 |
| residential roofing | 110 | 31 |
| domestic roofing | 70 | 31 |
| roof drone surveys | 40 | 30 |
| leaky roofs | 40 | 26 |
| pour and roll roofing | 10 | 9 |
To learn more about using this data to select your keywords and for those next important steps, refer to our blog post, SEO Keywords for a Local Business.
How Many Keywords Should You Target on a Roofer’s Website
The more keywords you target, the larger the website will become, and the more money or time (or both) the SEO will cost. To that end, targeting every keyword you can possibly think of won’t suit all businesses. It may be better starting small and growing your SEO over time.
In our experience, a moderately sized local roofing business would benefit from targeting around five main service keywords (plus associated variant keywords). Depending on the size of the business, that could rise to 10 main keywords or be as small as two or three.
With this in mind, we recommend the following keyword mixes:
- Lower Budget: A small website (two main service keywords) targeting roofer and roof repairs
- Medium Budget: A medium-sized website (five main service keywords) targeting, for example, roofers, roof repairs, new roofs, flat roofs, chimney repairs
- Higher Budget: A large website (10 service keywords) targeting, for example, roofers, roof repairs, new roofs, chimney repairs and a number of different types of roofs, such as flat roofs, EPDM rubber roofing and more
Best Roofing Keywords: Final Thoughts
Choosing the right keywords to target is crucial for starting your SEO on the right foot. So by developing an understanding of the best keywords for roofers will ensure you have a clearer view of how to combine keywords and improve your chances of success in attracting traffic and generating new business leads.
Here at Advance Online, our team of SEO specialists boast extensive experience developing and implementing SEO strategies tailored to our customers. If you have any further questions or would like to learn more about what we can do for your business, please don’t hesitate to get in touch.
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