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SEO is a great way to generate leads for your business. It’s also time-consuming, and many local companies don’t have the capacity to give it the attention it needs.
Fortunately, there are several options available to outsource the effort, the most common of which are to implement your SEO through a freelancer or an agency.
But how do you know which option is best for your business?
In this article, we explain the benefits and drawbacks of freelancers and digital marketing agencies so you can reach the right decision and give your business the best chance of appearing at the top of the search results.
Whether you’re starting out with SEO or partway through implementing your SEO strategy, the question may already have arisen: ‘Should we pay someone to do our SEO for us?’.
If you find yourself faced with the following issues, then the answer is probably yes:
It goes without saying that paying someone to do SEO comes at a cost, but so does performing SEO yourself on your business’s time as you forgo potentially lucrative work – this is especially true (and especially frustrating) if your SEO efforts are not working as well as you’d hoped.
In such situations, we recommend reaching out for help from the SEO specialists.
When it comes to paying for SEO through an external party, there are two main providers: freelancers and digital marketing agencies. But what’s the difference between the two?
An SEO freelancer is typically a lone professional offering their SEO expertise to companies on a relatively informal basis. Freelancers are paid project-by-project or at an hourly rate.
An SEO agency, or digital marketing agency, is an organisation that works with its clients to improve their SEO. When working with an agency, your business will typically receive the attention of various specialised employees rather than just one. Often, digital marketing agencies offer services in addition to SEO, such as pay-per-click or social media marketing.
If any of the following apply to your situation, we would advise engaging an agency over a freelancer.
Choosing who manages your SEO is a key decision for your business, especially if you’re attempting to implement SEO on a budget. You want to ensure you are working with a trustworthy and competent party whose goals align with your own.
Freelancers and agencies are two potential options, with each providing their own benefits and drawbacks.
If you prioritise reputation, accountability, scalability and expertise, then working with a digital marketing agency is a great way to devise and implement your SEO strategy.
Two things that reliably create business for roofers: A once-in-a-generation storm that…
Two things that reliably create business for roofers: A once-in-a-generation storm that…
The to-do list only gets bigger when you’re running a plumbing business. Sending and chasing invoices, arranging apprenticeships, buying parts, renewing licences…
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